Know Your Fish ~ Know Your Fishers ~ Know Your Fishery
OneForNeptune is committed to advancing the sustainable seafood movement through our operations and outreach efforts. We join a dedicated community of harvesters, industry members, and advocates working toward solutions in seafood. Our business model targets inefficiencies in the seafood supply chain, meaning that the growth of our company has the direct effect of decreasing seafood waste and underutilization.
We are actively working with seafood processors to assess and develop their capacity to sell offcuts suitable for our use. Simultaneously, we seek to establish a consumer base for a shelf stable seafood offering, which incurs a lower carbon footprint than seafood in the fresh and frozen supply chains. These products are also significantly less susceptible to spoilage from post-harvest through the consumer level, where the majority of seafood loss occurs. Our effort to advance sustainable seafood extends beyond our business model via partnerships and outreach efforts. We have found that the average person knows very little about seafood and is shocked to learn that 90% of our fish is imported, or about the degree of overexploitation of global fish stocks, for example. In order to care about the issues in seafood, a person must know about the issues in seafood. Our digital marketing approach includes the dissemination of content from seafood advocacy partners and colleagues in the scientific community. We are also committed to being a 1% For the Planet Company, contributing to fishery and aquaculture development projects and promoting their importance.
- Waste: Each year, nearly half of the seafood supply is lost as waste. The quantity of seafood losses in the US could provide the total yearly target quantity of protein for 10.1 million men or 12.4 million women, EPA + DHA for 20.1 million adults
- Seafood Fraud: The US imports 90% of its seafood and as much as 68% of this is mislabeled. Currently, less than 2% of fish can be traced to the fisherman that caught it. We need traceable seafood.
- Beef: 1lb of Beef may take up 7lb of grain and 1,200 gallons of water to produce in a feedlot. Per capita beef consumption in China is projected to rise sevenfold by 2023/24 and it’s been estimated that China's beef imports will skyrocket 3,500 percent to $150B by 2050 on the back of the rising affluence of its growing middle class. In July of 2017, China once again began importing US beef after 13 year trade ban. Sustainable seafood is a healthy alternative to terrestrial protein.